Finished by hand in strictly limited production runs. Discover timepieces inspired by culture, memory, and heritage - crafted for those who value authentic horology on the wrist.
Every SBRY watch starts with something worth remembering - a place, a memory, a piece of culture, or an idea worth preserving.
We look for stories in the things around us and turn them into watches through considered design, meaningful details and a modern point of view. Each timepiece is a small reminder of where its story began, while leaving space for you to create your own.
From architecture and craftsmanship to familiar rituals and details from daily life, we look at what surrounds us and find stories worth turning into design. The result is a collection of watches that feels distinct, while being practical for the way we live today.
Rooted in India. Designed for now.
My vision for SBRY is Har Ghar Watch - a watch in every home.
Somewhere along the way, the wristwatch got replaced by the smartwatch, and something important was lost. I want to bring that back - not as nostalgia, but with a twist: classic silhouettes reimagined, and pieces that carry something of Indian culture in their design.
I want an SBRY watch to be part of that everyday ritual again, in more homes than just one.
Team SBRY
Subscribe for early access previews and bespoke timepiece releases from SBRY.