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THE FOUNDER'S VISION - SOUL BY RAJESH YADAV
My vision for SBRY is Har Ghar Watch - a watch in every home.
Somewhere along the way, the wristwatch got replaced by the smartwatch, and something important was lost. I want to bring that back - not as nostalgia, but with a twist: classic silhouettes reimagined, and pieces that carry something of Indian culture in their design.
I want an SBRY watch to be part of that everyday ritual again, in more homes than just one.
Rajesh Yadav, Founder of SBRY


Our singular live timepiece represents the pinnacle of Soul by Rajesh Yadav. A harmonious blend of traditional Indian cultural heritage and precise modern horology.
Technical Specifications
Display: Analogue Classic
Mechanism: Quartz Movement
Complication: Moon Phase
Jagannath takes its name from a deity whose chariot never stops moving ,fitting for a watch built to be worn every day, not saved for occasions.
Finished at Chronosmith Atelier in Mumbai, its dial carries a moon phase complication, a quiet nod to the same patience that shaped royal horology centuries ago.
Chronosmith is where independent Indian watchmakers get a home online. We started with SBRY, Rajesh Yadav's boutique label built around bringing the wristwatch back into everyday life — and built Chronosmith as a platform that can grow to feature more makers like him over time.
Every brand on Chronosmith is chosen, not manufactured by us - we exist to showcase the story and craft behind each one. This is still early days but we are already looking to partner with passionate watchmakers who blend traditional craftsmanship with unique Indian narratives.


